The NSW Rugby League (NSWRL) is proud to announce a five-year partnership with leading multinational sportswear manufacturer, adidas, which will see the Westpac NSW Blues join a stable of global sporting brands including Real Madrid and Manchester United.
As the NSWRL’s official apparel and footwear partner, the adidas brand will extend across both the men’s and women’s Westpac NSW Origin team playing and training kits from 2025 until 2029.
NSWRL Chief Executive David Trodden said the significance of the partnership with adidas, the largest sportswear manufacturer in Europe, could not be overstated.
“We are thrilled to announce our new partnership with adidas, a brand synonymous with innovation, courage and excellence in sports, which aligns with our organisation’s values,” Trodden said.
“It is a really exciting chapter and we look forward to a successful journey ahead with adidas by our side, providing our players and fans with the best gear and support to achieve their goals.
“This adds to our group of commercial partners, each of whom are industry leaders in their respective fields.”
General Manager of adidas Pacific Steve Castledine said: “We are proud and excited to announce the partnership between adidas and NSW Rugby League.
“NSWRL is an iconic Australian brand, and at adidas, we are committed to bringing innovative performance product to both athletes and fans. We look forward to a successful future together.”
